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INSIGHTS

Introducing Vision Analytics: Video intelligence from counter to curb

August 19, 2025
Ankit Verma
By Ankit Verma
Product Marketing Manager

Table of Contents

Video monitoring isn’t just about catching threats anymore. It’s become a tool for understanding everything happening across a business.

Yes, that still includes theft and perimeter breaches—but now it also means understanding how customers move, where they pause, and how they interact with the space.

Vision Analytics is built for exactly that. It’s a new layer in the Solink Platform that turns video footage into measurable performance data.

It brings together our existing People Analytics capabilities (more on this below) with a new Vehicle Analytics BETA, giving businesses visibility from the counter to the curb—and everything in between.

Best of all? Solink isn’t gating this functionality behind expensive AI camera upgrades. The cameras you have today are up to the task—Solink AI just unleashes their full potential.

What is Vision Analytics?

At the core of Solink Vision Analytics is the ability to measure occupancy and dwell times using cameras as video-assisted traffic sensors. All customers need to do is draw a line or highlight a zone of interest atop their video feed.

These overlays turn ordinary video into searchable, quantifiable data businesses can act on. It’s camera-based analytics that brings structure and insight to everyday footage.

NEW: Vehicle Analytics (BETA): Drive-thrus, lots, and curbside

As part of Vision Analytics, Solink is proud to roll out the new Vehicle Analytics BETA, which brings traffic and dwell analysis capabilities to the outside of the building. This is extremely valuable as businesses can now unlock data points not possible—either through limitations with pavement sensors or the scalability of manual audits.
A camera view of a vehicle in a service bay with an overlay, next to a settings panel showing options for configuring dwell time in minutes.
Use it to:

  • Visualize drive-offs and lane abandonments at drive-thrus. Watch >
  • Speed up service time on the lot and at a bay inside a garage.
  • Measure wait time at pull-ahead spots, stack areas, and curbside pickup.
  • Optimize delivery schedules based on traffic.
  • Monitor loitering or unauthorized vehicle presence.
The Vehicle Analytics BETA is open to any business subscribed to Solink AI.

People Analytics: In-store traffic and occupancy

In October of 2024, Solink launched People Analytics to bring performance visibility to the inside of the business, helping teams measure and improve the customer journey from the moment someone walks in. 

By drawing virtual lines and zones on existing camera feeds, businesses can monitor real-time movement and dwell time inside their space without purchasing an auxiliary traffic sensor. This occupancy analytics approach helps brands improve customer experience, layout strategy, and staffing precision—all without installing new hardware.
A digital chart shows average occupancy per hour, while a surveillance image displays two people entering a building through a sensor-monitored entrance.
Use it to:

  • Speed up service time of queues and at the register. Watch >
  • Optimize promotions, layouts, and staffing with real-time engagement data. Watch >
  • Increase conversions and reduce bounce rates with data on passerby traffic. Watch >
  • Measure employee engagement and inactivity in staffed zones. Watch >
  • Detect loitering and entry into high-risk or restricted areas
People Analytics is available today and already being used by top brands like Jysk to run sharper, leaner operations.

Better visibility. Smarter decisions. Stronger ROI.

Vision Analytics gives businesses a real-time look at how every location actually runs—what’s working, what’s not, and what to fix first.

Loss prevention leaders know the job’s changed. They’re still tackling theft—but now everyone else wants in on the camera feed, too. Operators want performance data. Marketing wants engagement metrics. Finance wants proof.

Solink and Vision Analytics is ready to deliver video intelligence from the counter to the curb—turning everyday footage into cross-functional business intelligence for sharper ops, better decisions, and faster wins.

If you’re new here, book a call with a representative to get started. If you’re an existing customer not on AI, submit an upgrade today.
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