Desi Rasoi is a fast-growing Indian street food brand redefining vegetarian fast-casual dining in British Columbia. As the brand expanded to multiple high-volume locations, founder and CEO Pawan Singh faced a familiar challenge: how to scale without sacrificing operational consistency, food safety and hygiene, or profitability.
By replacing legacy CCTV with Solink’s POS-integrated video intelligence platform, he gained the visibility needed to cut closing time by 50%, become a regional leader in food safety, and recover thousands of dollars each year from disputed orders.
For the first five years, Desi Rasoi operated as many growing restaurant brands do. Singh and his wife were deeply involved in every aspect of the business — cooking the food, managing staff, and personally overseeing quality and customer experience. At that stage, a traditional CCTV system was enough.
As the brand grew, Singh’s role shifted away from being physically present on the floor. The business was scaling, but the systems behind it were not.
Singh first encountered Solink at an industry conference while evaluating tech to support Desi Rasoi’s next stage of growth. After seeing an initial demo, three things immediately stood out.
POS-connected investigations
By linking video directly to POS data, Solink made it possible to quickly surface and review high-risk transactions — such as cash payments or disputed orders — that had previously gone unnoticed and resulted in lost revenue.
Fast, targeted video search
Instead of manually scrubbing through hours of footage when an incident occurred, Singh and his team can now search video by time, order number, or incident and pull the exact moment they need in minutes.
Hands-on support for a growing brand
As an emerging operator, Singh found that many providers deprioritized smaller customers. With Solink, he received consistent, responsive support from implementation through day-to-day use.
Faster order dispute resolution
Before Solink, disputing chargebacks or delivery claims required “hours and hours of work”, with Singh manually pulling video and data for every order. Now, the process takes just 30 minutes a week. His teams can quickly search by order number, pull the exact moment an order was packed and picked up, send clear proof to third-party providers, and recover thousands of dollars annually in disputed revenue.
As Desi Rasoi prepares to launch its franchise program, Singh is focused on ensuring new locations open with the same standards and visibility that have driven success. Solink will be strongly encouraged for new franchisees as a foundational tool for maintaining accountability and operational consistency.
Looking ahead at his own locations, Singh is also exploring deeper integrations, such as connecting Solink with their training and reminder platforms, to further centralize performance data and make it even easier to oversee service and compliance.
Singh believes many growing restaurant brands delay investing in systems that give them true visibility. Rather than waiting for a major incident, he advises operators to put the right tools in place early.
He notes that for emerging brands, hesitation often comes down to concerns about adding a subscription cost — but he encourages them to focus on the return, not the expense.
