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Solink’s Playbook

Conversion Rates

Learn how to track in-store conversion rates using Solink’s line crossing feature and POS data. See how many visitors turn into sales – with video to back it up.
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The play call: Discovering conversion rates in your store

If 100 people walk into your store today, how many actually buy something?

Most businesses can’t answer that with confidence. You may know your total sales, but not how many chances you had to make them. That’s where integrated security cameras come in.

With Solink’s line crossing feature it shows you how many people enter your store – right down to the exact moment they walk through the door. Connect that data to your POS system, and you can instantly see your conversion rate: how many people walked in vs. how many bought something.

How the play is executed

Steps:

Step 01:
Place a virtual line

Step 02:
View stats

Step 03:
Compare to your point-of-sale data
01

Place a virtual line

Start by placing a virtual line at your store’s main entrance using Solink’s line crossing feature. Use a camera with a clear view of the entry point. In Solink, draw the line just outside or inside the door – wherever people consistently pass through. This is how Solink will track each person entering or exiting the location.
02

View stats

After your line is active, Solink automatically records every time someone crosses it. Each crossing becomes a tracked event you can view on the platform.

Use the video player to jump to the exact moment a visitor enters or exits. This gives you full visibility, not just numbers, but context.
03

Compare to your point-of-sale data

Once your line cross data is flowing, and events are visible, it’s time to compare that traffic to your sales data.

Solink connects your visitor counts to your POS, so you can automatically see how many people made a purchase vs. how many walked in.

The result: Know your true conversion rate, not just your sales total

By combining line crossing with your POS, Solink shows you how many opportunities you’re getting  –  and how many you’re closing. No guesswork, no manual counting. Just clear data tied to real video, so you can improve staffing, layout, and engagement where it actually matters.

Bonus playbook tip: Create a dashboard widget for “Revenue per Customer” to see how efficiently each store turns traffic into sales. It’s a simple metric that drives smarter decisions.

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