Solink taking over significant market share, new study finds

June 16, 2025

A new third-party research study shows that Solink is not only delivering dramatic improvements across theft prevention, IT efficiency, and emergency response, but it’s also winning market share from incumbent providers.

In fact, 68% of Solink customers switched from another platform, including established names like Genetec, Avigilon, and Verkada.

The study reveals Solink customers cut IT issues by 90%, slash loss investigations by 64%, and drive ROI across security, operations, loss prevention and IT, without ripping and replacing.

Solink is redefining what businesses should expect from their video security platform, and the rest of the market is feeling it.

Even seasoned users of cloud video security are making the switch. Why? Because Solink is doing what others can’t, or won’t.

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Driving results across security and operations

The report – which was commissioned in partnership with an independent research firm, and surveyed 150 decision-makers between December 2024 and January 2025 in a range of industries, including retail, hospitality, logistics, and financial services – highlights how users have reported major operational gains after adopting Solink, including:

90% reduction in mean time to repair (MTTR)
64% faster investigations into loss or theft
62% fewer in-person site visits
51% fewer theft-related incidents
50% reduction in false alarms
46% drop in IT maintenance workload

These performance gains speak volumes, and they’re achieved without requiring expensive hardware overhauls. Solink integrates seamlessly with over 30,000 ONVIF-compatible camera models, providing full functionality on the systems businesses already own.

Why Solink is stealing market share

According to the report, 68% of Solink customers switched from another video security platform. The most commonly replaced systems included Genetec (19%), Avigilon (13%), and Verkada (10%).

When asked why they made the switch, respondents pointed to four key drivers:

Truly cloud-native, since day one
Other providers are patching together “cloud connectors” that still rely on outdated infrastructure or lock-in pricing. Solink was built for the cloud.
Open platform, no hidden fees
Solink doesn’t charge extra to connect with third-party cameras or systems. What others treat as premium, Solink treats as standard. Solink’s edge-cloud architecture lets you work the way you want.
Cross-functional value that extends beyond LP
Solink is becoming the data layer for your business. Loss Prevention, IT, operations, security – even HR and Marketing – are all tapping into the Solink platform for insights. That’s not just security. That’s video intelligence.
Dedicated customer success, not DIY support
Many competitors leave onboarding and troubleshooting to chance. Solink customers get hands-on support and a customer success team that actually listens. Customer feedback shapes the Solink roadmap.

“We switched from Genetec to Solink due to the lower total cost of ownership and easier system management.” – VP of IT, National Retail Chain

ROI that proves itself

All of this translates into real dollars. The study found that Solink customers save an average of $1,500+ per month per location, averaging more than $18,000 annually in direct ROI.

Here’s how it breaks down:

$3,600/year saved by reducing false alarms
$2,500–$3,500/year through faster emergency response
$2,000–$3,000/year in IT maintenance savings
$2,400/year by eliminating unnecessary travel
$8,000+/year via theft prevention and faster investigations

These numbers don’t just reflect smarter security, they underscore how cloud-based systems can directly impact a business’s bottom line.

The role of cloud video security in 2025

The study makes it clear, cloud video security is no longer a niche solution. It’s becoming the operational backbone for modern businesses. Nearly 60% of respondents have deployed Solink or a similar cloud video platform in over 75% of their locations.

As economic headwinds, regulatory complexity, and staffing challenges continue to grow, more leaders are looking for security systems that offer flexibility, visibility, and measurable ROI. Solink, as proven by its customers, delivers on all three.

Get the full report

This independent ROI study is a no-fluff, numbers-first look at how Solink is helping companies cut costs, improve outcomes, and modernize security, without uphauling your existing video infrastructure.

Are you interested in seeing the full breakdown of savings, industry benchmarks, and use cases? Download the full ROI study here.

About Solink

AI is transforming cameras into powerful business sensors that can provide insights far more than just security. Yet most businesses are sitting on a goldmine of untapped video data, lacking the tools to extract that value. Outdated, reactive security systems keep video siloed and underutilized.

The future lies in modernizing video infrastructure to leverage AI – moving from passive video

monitoring to active vision intelligence that enhances security, streamlines operations, improves

customer experiences, and drives profitability.

Why Solink

Born in the cloud, raised on the edge
Get cloud flexibility with edge performance.

Works with any camera
Supports 30,000+ ONVIF camera models with full AI functionality on any camera.

Plays well with data
Pair video with 350+ Solink developed and maintained integrations.
Build custom data visualizations and KPIs and get actionable alerts on any device.

Powerful for pros, painless for everyone
Intuitive UI designed for both security pros and business users.

Customer first, always
99.99% uptime, proactive monitoring, 24/7 support.

Ready to unlock the full value of your video?
The shift from traditional video security to vision intelligence is happening now.
Let’s turn your video and data into a competitive advantage.