Asset protection is no longer about just stopping theft. It’s about getting the data you need to protect your profits and find new opportunities for business growth.
Sure, shrink still matters. But today’s smartest asset protection leaders are widening the lens. They’re looking beyond reactive tools and tactics and toward solutions that not only prevent loss but drive operational clarity, improve accountability, and boost performance across their entire business.
This is where modern asset protection strategies shine. And at the center of it all? Data – and how you connect it.
Video tied to your point-of-sale (POS) system. Access logs linked to employee activity. AI surfacing trends you’d never catch manually. These are the things that make a difference.
Let’s break down 11 asset protection strategies that do more than secure your business. They make it smarter, faster and more profitable.
1. Connect video to your POS system
When your security video and POS system live in silos, you’re stuck guessing. A refund gets processed with no customer present. A no-sale happens during a slow shift. A void just… doesn’t add up.
With CCTV and POS integration, you can click on a transaction and instantly see what happened. That refund? You’ll know if it was legit, or not. That suspicious no-sale? You’ll have the footage to confirm.
This is hands-down one of the most effective asset protection strategies today. It helps teams quickly investigate:
Refund abuse
Sweethearting
Suspicious no-sales or voids
High-discount transactions
And with modern platforms like Solink, you don’t need to rip out your cameras. Just plug into your existing systems and unlock a whole new level of visibility.
Traditional video is passive. It records. It stores. It waits for you to go hunting.
Vision intelligence flips the script. A video management system that allows you to leverage video analytics empowers you with easy-to-access video footage, detect risk patterns, and surface insights across multiple locations. No need to manually scrub through hours of recording.
The right solution will flag unusual behaviour (like employees lingering in a stockroom or ID checks not happening at checkout), and tell you when something’s off. A solution that leverage artificial intelligence (AI) will only make this more impactful for your business.
It’s the difference between reacting to loss – and preventing it.
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3. Reduce false alarms with verified video monitoring
False alarms don’t just frustrate teams, they cost money, erode trust with law enforcement, and drain your asset protection resources.
With verified video alarms, you get smarter alerts that know the difference between real threats and false triggers. If there’s motion in a restricted area after hours, verification ensures the footage is a real threat before alerting the local police departments.
That means fewer fines. Faster responses. And better partnerships with local authorities.
4. Track and reduce operational shrink
Not all shrink is theft. Some of it is just messy process. A delivery gets marked received, but inventory doesn’t match. A stockroom door is left open. A scanner misses a barcode. It happens. But over time? It adds up.
By connecting video with POS, inventory management systems, access control data and other core business technologies, you can spot and solve:
Stock discrepancies
Delivery confirmation gaps
Missed restocks
This lets your asset protection team work hand-in-hand with operations to plug revenue leaks before they spiral.
5. Centralize multi-location oversight
Managing asset protection across 10, 50, or 500 stores? You need more than a spreadsheet. Modern video management systems let you view every location in one easy-to-use cloud-based dashboard.
You can check camera health, compare exception volume, and drill into flagged events, all without leaving your desk (or the beach). Look for platforms that offer:
Multi-site video access
Real-time alerts
Location-specific incident tagging
Remote coaching tools
The goal? Faster visibility, faster action.
6. Use data to strengthen internal controls
Theft doesn’t always happen at the front door. Sometimes, it’s behind the register. With exception reporting, you can flag:
Excessive employee discounts
Suspicious override patterns
Manual comps with no approval
Even better, you can set custom alert thresholds by role, location, or time of day. That means your teams see what matters, before it turns into margin loss.
Maximize profits with effective asset protection
Learn how 11 asset protection strategies can safeguard your business and increase revenue.
Open/close routines can make or break a store’s safety (and shrink rate). But unless you’re there, how do you know procedures are being followed? Video spot-check tools give you proof, not assumptions.
With scheduled prompts and camera-linked checklists, you can confirm:
Doors are secured at night
Employees wear PPE
Emergency exits are clear
Cleanliness and safety standards are met
Use this footage for coaching, performance tracking, or audit prep. Your team stays aligned, and your risks stay low.
8. Investigate claims with contextual video evidence
Slips. Trips. Scratches on a vehicle. Disputed refunds. Alleged misconduct. Claims happen. But when you can’t find the footage – or it’s buried in a DVR system – it slows everything down.
With contextual video tied to access logs, POS data, and time stamps, you can build airtight cases in minutes. You’ll have the footage, the receipt, and the story – all in one place. That means fewer disputes. Fewer headaches. And stronger legal protection.
9. Protect high-value assets with zone-based alerts
High-theft zones deserve high visibility. Set up custom alerts that monitor motion, access, or off-hour activity in key areas, like:
Stockrooms
Display shelves with high-value merchandise
Locked storage areas
Loading docks
If someone accesses these zones at the wrong time – or without credentials – you’ll know right away.
10. Turn asset protection into a cross-functional value center
This might be the most important strategy of all. Modern asset protection isn’t just for your team. The insights AP teams collect support:
If you’re not sharing your findings, you’re leaving impact on the table.
Pro tip: Use a platform that allows easy clip sharing, role-based access, and dashboards for multiple departments.
11. Accelerate case resolution with centralized video
Investigations stall when data is scattered. A modern video management system lets you tag, clip, and share incidents instantly, without waiting on site visits or file transfers.
That means:
Fewer escalations
Stronger cases
Faster resolution times
And when everyone (from LP to HR to legal) can access the same footage? Collaboration becomes a whole lot easier.
Why modern asset protection starts with vision intelligence
Let’s wrap this up.
If you’re still relying on traditional surveillance systems, you’re working harder than you need to. Video footage alone isn’t enough anymore, not when today’s risks move this fast.
Vision intelligence is the shift. It’s about turning your cameras into proactive sensors that surface fraud, track patterns, and drive decisions with real-time, visual context.
Best of all? You don’t need new hardware to access these benefits. Platforms like Solink work with your existing cameras, and integrate with over 200 POS systems, access control tools, and more.
It’s faster. Smarter. And built to protect your margins while supporting every department you work with. You’ve already got the cameras. Now it’s time to make them smarter.
Solink helps asset protection leaders, just like you, move from reactive to proactive, from siloed to strategic, and from investigating problems… to preventing them.
Book your demo today and see the full picture, before problems slip through the cracks.
Protect your assets and boost profits
Discover 11 proven strategies to safeguard your business and improve your bottom line.
