Download Insights

7 ways your staff can create a better customer experience (and how cloud video surveillance can help!)

September 16, 2022

How can you guarantee that your staff is providing an exceptional customer experience? Here are seven techniques your staff should use to give your customers the best service possible. Does your staff know what they are? Read the list below to find out.

See how Solink helps with your business operations.

How to give great customer service

1. Empathize with your customers.

Customers are looking for a service or a product, and if they don’t feel heard, they will look to another option. Your customers want to share what they want, but it’s up to you to listen. Customers who feel heard will have a better experience.

Customer Service Feeback

2. Ask your customers for feedback.

Having surveys, feedback cards, or a suggestion box gives your customers the opportunity to share their opinion. Even if the comments aren’t actionable items, you’ll still be able to get a basic understanding of how your customers interact with your business.

You can’t improve your customer experience without knowing the baseline level.

3. Find answers and solve problems.

Prepare your staff for all possible questions by making sure they have a good understanding of the products and services offered. If an employee receives a question they don’t know the answer to, it’s up to them to find the answer.

Your employees should never just wave off a customer because they don’t know where something is. Instead, the employee should go with the customer to find an associate who can help, and stick around to learn the answer as well.

Not only does this make the customer feel important, but it helps your employees learn faster. This will help the next customer have a better experience.

Customer Service Poster Preview
Customer service is a priority! Download this poster and hang it in your staff room to show all of your employees how to give the best customer service.

4. Become an expert.

Knowing the basics of your department is great, but staff can take it a step further by providing recommendations to their customers. Instead of waiting for them to ask about a specific product or service, the staff can offer them suggestions through observation and active listening skills.

Train your employees to ask intelligent questions that can lead them to the best items, products, or services for what each individual client needs. Teach staff members that they are only salespeople when a customer is ready to make a purchase. Until then, they are a helpful consultant.

5. Follow up on issues.

When your customers have a poor experience, for example a long wait time, make sure you take time to follow up and ensure they are satisfied with the solution. Offering that additional care shows the customer that you want to make sure that they are happy with the resolution. If they aren’t, it gives your staff a second chance to make it right.

Sometimes customers are so happy with the way you made up for a bad experience that they become more loyal to your brand.

How Solink Helps 1
The Discovery Dashboard gives you access to all of your employee metrics in one place. You’ll be able to see which of your employees have the fastest transaction times, discounts used, amount of upsells, and more. Customize the dashboard to let you create the perfect report for your business. Take a tour now to learn how easy it is to build a custom report.

6. Engage customers first.

Don’t wait for a customer to ask a question. Making the first move takes the burden off the customer. Having employee make first contact with the customer is great because then customers who may have hesitated to ask for help get the opportunity to speak up.

This is a great way to increase customer experience and sales volume simultaneously.

7. Celebrate great service.

Give your employees incentive to do their best in hopes of recognition. Whether that recognition comes in the form of a monetary bonus, better shift choices, an employee of the month award, or even just a pat on the back, your staff will appreciate the fact that their hard work is being recognized.

Sometimes just mentioning a great interaction during your morning meeting is the biggest reward you can offer.

Here are four things you can do to foster good customer service

The only way you can guarantee that your staff treats your customers the way you want is by training them properly. Equip your staff with all of the knowledge, tools, and techniques in advance so they don’t have to improvise on the fly.

Solink can help with employee training by providing video clips of good customer interactions, as well as those that could be improved.

Customer Service Training

1. Training, and not just for new employees.

Getting employees off to the right start is great, but you shouldn’t stop there. Continued training is essential to refresh your staff’s memory and encourage good behavior. It helps reinforce what they already know, remind them of what they’ve forgotten, and even encourage them to get back into the habits they may have given up on.

This goes for loss prevention training too.

2. Keeping an eye on everyone and everything.

Let your staff know which metrics you are monitoring. Let them measure their own performance and make improvements before you even have to ask. Offer supportive advice that can help them get a better understanding of what you expect from them while giving them the tools to make these changes.

Customer Service Poster Preview
Want to make sure your employees are giving their customers the best service? Download and display this poster in your staff room to give them a clear understanding of how they can meet expectations.

3. Review those expectations regularly.

Performance reviews are an important part of running a business. You need your staff to know that you can see how hard they are working, and what they are currently struggling with. Regularly scheduled performance reviews give managers the opportunity to share any policy updates, provide training opportunities, and recognize any standout moments.

4. Encourage teamwork.

Your employees should feel comfortable reaching out to their fellow staff members to ask for advice, tips, or tricks for improving efficiency. Having a strong team culture is important for businesses to succeed because you need your staff to feel like they always have someone they can ask for help. You can integrate aUCaaS (unified communications as a service) platformthat unites all communication channels within one unified platform to prevent miscommunications that negatively impact customer experience and team productivity.

Even if you’re busy, they will have their fellow team members on their side. Make sure your team leaders (managers and supervisors) are capable and willing to provide assistance as needed.

Bringing it all together

Consistently high-quality customer service is an absolute requirement for a successful business. It can even prevent external theft. Knowing what your customers want, improving your interactions with them, taking your service to the next level, and proper training are all required to ensure a positive experience.


To see how Solink can improve your customer service, sign up for a demo today.

How Solink Helps 1
Clip, save, and send video surveillance footage easily whether you need them as evidence for the police or to review for future training opportunities. Videos are available any time, and help you give contextual examples to employees on how to better handle a situation.See how you can use Solink’s cloud video surveillance system to help improve operations.