SUCCESS STORY

JYSK Canada strengthens security with Solink’s AI-powered solutions

March 14, 2025

The biggest impact for any retailer having cameras in most locations covering the whole sales floor is the increased awareness—which reduces internal theft, reduces discount abuse, reduces time-wasting, and increases productivity. Solink doesn’t just solve one problem; it raises the bar across loss prevention, operations, and even visual merchandising. It’s a tool that makes every part of the business more efficient."

~ Mat Syvret, National Loss Prevention Manager at JYSK Canada

Background

JYSK Canada, a leading home furnishings retailer, operates over 70 locations nationwide and continues to expand rapidly. With an average of 36 cameras per store, JYSK needed a scalable, efficient way to manage security, loss prevention, and operational oversight across its growing footprint.

When Mat Syvret, National Loss Prevention Manager, took over the department more than five years ago, Solink was already in a pilot phase at one location. Seeing its potential, he helped roll out Solink across the entire chain. What started as a security solution quickly became an essential tool for tracking theft, monitoring transactions, optimizing store operations, and even improving customer conversion rates with AI-powered analytics.

Using Solink AI for tracking foot traffic and conversion rates in stores

JYSK Canada is using Solink’s AI-powered analytics to gain deeper insight into customer behavior and store performance. By implementing line-crossing technology, they can track real-time foot traffic at every location, identifying peak shopping hours and trends over time.

This data is critical for staffing optimization. By analyzing hourly traffic patterns, JYSK can ensure stores are properly staffed during high-traffic periods, reducing missed sales opportunities and improving customer service. Instead of relying on assumptions, managers now have concrete data to guide their scheduling decisions.

Beyond staffing, Solink’s AI helps track conversion rates by region and location. By comparing foot traffic to actual sales, JYSK can measure store performance more accurately and identify areas for improvement. The ability to monitor these trends over weeks or months provides valuable insights into customer shopping habits, promotional effectiveness, and overall operational efficiency.

“Every location now is using AI-powered line cross tracking to get real headcount data. We’re diving into hourly traffic trends to see when stores are busiest, so we can adjust staffing to give our customers the best experience when visiting our stores. We’ve turned that data into Power BI reports for operations, giving teams real numbers to work with—not just guesswork. And we’re tracking conversion rates by region and location, spotting trends over weeks to make better business decisions.”

~ Mat Syvret, National Loss Prevention Manager, JYSK Canada

On POS data usage and monitoring transactions

JYSK Canada relies on Solink’s POS integration to streamline transaction monitoring and identify potential loss risks. By linking video footage with transaction data, the loss prevention team can quickly investigate suspicious activity, such as refunds, voids, and cash transactions, without manually searching through hours of footage.

This level of visibility is crucial for detecting internal theft, discount abuse, and fraudulent refunds. Instead of relying on traditional inventory systems, Solink allows the team to search transactions by keywords, receipt numbers, or employee activity, significantly reducing investigation time.

JYSK also uses custom dashboards and alerts to monitor specific transaction trends across locations. By setting thresholds for high-risk activities, such as frequent cash refunds or unusual discounting patterns, Solink helps identify irregularities early, allowing managers to take corrective action before losses escalate.

“Solink makes transaction investigations faster and more efficient. Instead of manually searching through hours of footage, we can type in a receipt number and jump straight to the exact moment it happened. We also use custom dashboards to track high-risk transactions—like frequent cash refunds or unusual discount patterns—so we can catch potential issues early. Without Solink’s POS integration, these searches would be far more time-consuming and less precise.”

~ Mat Syvret, National Loss Prevention Manager, JYSK Canada

Applying Solink to operations, visual merchandising and training purposes

JYSK Canada has expanded the use of Solink beyond loss prevention, integrating it into daily operations, visual merchandising, and staff training. By giving district managers and merchandising teams access to live and recorded footage, JYSK ensures consistency across locations without the need for frequent in-person visits.

For visual merchandising, Solink allows teams to remotely check store layouts, displays, and promotional setups. Instead of relying on photos or verbal reports, corporate teams can log in and see store conditions in real time, ensuring brand standards are met nationwide.

From a training perspective, Solink has become a valuable tool for coaching staff. Managers use video footage to demonstrate best practices for customer interactions, loss prevention techniques, and operational procedures. It also helps reinforce security protocols by showing real examples of shoplifting incidents or procedural errors, turning every location into a learning opportunity.

By leveraging Solink across multiple departments, JYSK has transformed it from a security platform into an operational asset, helping stores run more efficiently and improving team performance company-wide.

“Solink has become more than just a security tool—it’s a daily operational asset. Our merchandising team uses it to check store layouts and displays remotely, ensuring brand consistency without relying on photos. District managers can log in anytime to see if stores are following visual standards. We also use Solink for training, showing real examples of shoplifting incidents, procedural mistakes, or best practices. It helps us improve consistency, efficiency, and overall team performance across all locations.”

~ Mat Syvret, National Loss Prevention Manager, JYSK Canada

See Solink in action for yourself today

If you want the same fraud prevention, time savings, and security oversight that JYSK Canada has achieved, it’s time to see Solink in action. Whether you’re dealing with theft, compliance challenges, or inefficiencies, Solink gives you the tools to take control of your business—from anywhere, at any time.

Join the growing number of businesses using Solink to protect their operations and improve their bottom line. Book a demo today and see how Solink can transform your business.

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