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Security cameras do more than just record footage—they are powerful tools for theft prevention, employee oversight, and operational efficiency. However, many retail shops fail to maximize their full potential. By strategically placing cameras, integrating them with point-of-sale (POS) systems, and using AI-powered analytics, retailers can reduce shrink, improve safety, and gain valuable business insights.
In this guide, we’ll explore the best ways for retail shops to optimize their security camera systems, ensuring they provide more than just surveillance but also enhance overall store performance.
See why Solink provides the best cloud-based retail video security.
What types of Security Cameras are most effective in Retail Stores?
There are three main types of security cameras found in stores:
- Turret cameras
- Dome cameras
- Fisheye or 360 cameras
Turret security cameras typically employ a ball-and-socket design. The ball-like camera within the “turret” allows for flexible positioning to capture different angles. This design offers ease of installation and re-positioning. However, it also results in a potential disparity between the camera’s field of view and that of the turret, making it challenging to determine precisely what is being recorded.
Keep in mind that, after installation, physical repositioning of the camera is necessary to achieve a new field of view.
Dome cameras are characterized by their dome-shaped coverings, offering two distinct advantages.
- The dome cover provides protection against vandalism, ensuring the camera’s safety.
- The camera positioned inside the dome can be angled in any desired direction, enhancing its overall security capabilities.
Nonetheless, similar to turret cameras, dome cameras suffer from a limitation in that they possess a fixed viewing angle, which cannot be adjusted remotely.
Fisheye cameras, sometimes called 360 cameras, can be considered the next step in the evolution of retail security cameras. Fisheye cameras give the user a complete 360° by 180° view, making them ideal for monitoring large open areas, for example the produce section of a grocery store. This is also why they are also called 360 cameras.
Fisheye cameras get their name from the distorted image shown. This makes it hard to understand exactly what is happening within the video. However, using modern technology, Solink stretches out this view to give you an immersive look at what is happening at your site.
Here’s a fisheye security camera at work within the Solink app:
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Where are the best places to put security cameras in retail stores?
Effective retail security requires complete camera coverage of your entire premises. That means you need to have security cameras covering every part of your store. In addition, to get the best results, you need to match the specific capabilities of different types of security cameras to the locations they are deployed.
Here are the main places you should install security cameras in your store:
- Parking lot
- Entrances and exits
- Shipping and receiving area
- Stockroom
- Sales floor (“center store”)
- Point of sale
Parking lot
A lot can go wrong in parking lots. Drivers looking for a free spot might be paying less attention to their immediate surroundings, leading to accidents. Smash and grabs and car thefts occur. The last employees leaving late at night could be accosted for any number of reasons.
Security cameras in retail parking lots help with all of these issues. Foremost, when an incident occurs, the cameras provide evidence of who is at fault, reducing the potential liability risk of the store. In addition, it is often these parking lot cameras that provide the best evidence of incidents in the store as well thanks to clear views of faces and license plate recognition.
However, retail video security can provide proactive safety measures as well.
Here’s an example. Employees working late at night might be concerned about taking out the trash or walking to their cars when their shifts end. Giving these employees access to the outdoor camera feeds on the Solink app allows them to look at the live footage to make sure the way is safe before they go outside.
In these areas, high-definition (HD) or even 4k turret cameras mounted well above the reach of people are effective.
Entrances and exits
There should be cameras facing the inside and outside of every entrance and exit, as well as all windows. These cameras provide the initial, visible deterrence to potential shoplifters, reminding them that they will be identified.
In addition, security cameras in stores can double as footfall counters. By having a good idea about the number of visitors who enter or exit your store, you can unlock more business metrics including conversion rates and average revenue per visitor.
Since store security cameras near entrances and exits are often placed within arm’s reach to get the best possible image of facial features, dome cameras are recommended.
Shipping and receiving area
When merchandise is brought into the store, there are often non-employees in the backroom unloading the cargo. This can lead to security issues. Procedural breakdowns often occur during receiving, for example not having two employees checking the manifest to make sure everything was received.
One way to safeguard against these failures is to have prominently placed security cameras facing the doors and with full view of the receiving area.
Dome or turret cameras work well in these areas. For larger receiving areas, a fisheye camera may also work well.
Stockroom
Employee theft isn’t constrained to the sales floor. Merchandise can go missing from the backroom as well. In fact, if everything is kept in non-descript cardboard boxes, whole boxes may go missing.
There is also an increased risk of employee injury in the stockroom where pallet movers, cardboard balers and other heavy equipment is operated. Furthermore, there is a risk of Occupational Safety and Health Administration (OSHA) fines if employee negligence leads to an unclean stockroom or blocked emergency exit. All of this can be combated with well-placed security cameras in the stockroom of your stores.
Dome and turret cameras work well in the stockroom.
Sales floor (“center store”)
Sometimes called “center store,” the sales floor is perhaps the most obvious place to install security cameras. These cameras provide strong deterrence to both employee theft and shoplifting as well as video evidence when theft does occur.
However, cameras covering the sales floor provide other benefits as well. For example, they can help reduce operational shrink, improve customer service standards, and maintain a clean and safe store environment.
Depending on the layout, the height of shelving, and where cameras can be practically installed, dome, turret, and fisheye cameras could all be used here.
Point of sale
The point of sale (POS) is where most theft occurs. Whether POS employee theft or gift card scams, security cameras need to be present to monitor this high-risk location.
Most POS systems provide retailers with a wealth of information, but that data only tells half the story. For example, both discount abuse and vital sales to employees will feature employee discounts in the transaction data. Without reviewing the retail security footage, you can never be sure whether a transaction is legitimate or not.
POS monitoring can be accomplished with turret or dome retail security cameras.
How can you take your cameras to the next level of enhancement?
Security cameras in stores represent a deterrence to theft simply because they are visible to guests as they enter the business. However, when something does go wrong, security cameras alone are an impractical tool. Many loss prevention professionals would incur greater labor expenses investigating an incident than the value of the stolen merchandise.
Here is everything you need to complete your retail security system.
It starts with a Cloud VMS
A video management system (VMS) gives you access to your security camera footage. A traditional VMS isn’t much more than a hard drive connected to a TV that allows you to fast forward through hours of footage until you find the clip you are looking for so you can copy it to a USB stick.
A cloud VMS makes it possible to use powerful artificial intelligence (AI) tools to interpret data. Instead of manually finding incidents, the cloud VMS finds videos showing activity in the area of interest or pair footage to transaction data coming from your point of sale (POS).
AI video analytics
AI-powered video analytics take retail security cameras beyond basic surveillance by automatically detecting and analyzing in-store activity. With AI, a video management system (VMS) can identify suspicious behavior, track movement patterns, and provide real-time alerts for potential security threats.
Key benefits of AI video analytics in retail include:
- Theft detection – Identify unusual movements, such as loitering near high-value items or unauthorized access to restricted areas.
- Customer behavior insights – Analyze foot traffic patterns, dwell times, and shopping habits to improve store layout and marketing strategies.
- Automated alerts – Receive instant notifications for events like unattended bags, overcrowding, or after-hours activity.
- Facial recognition and object tracking – Enhance loss prevention by recognizing repeat offenders or monitoring specific high-risk products.
By leveraging AI video analytics, retailers can improve security, optimize operations, and gain deeper insights into store performance without constant manual monitoring.
Automated camera health checks
Cameras are only useful when they are online, unobstructed, and recording. Unfortunately, this isn’t always the case, and most people don’t know whether the security cameras in their stores are operational until they need the footage.
Solink performs automatic camera health checks to alert you to issues with your cameras so they are always online.
Integrations
Most retail businesses have multiple different systems running in their stores. Connecting the data from all of them improves the overall security level of the stores while also unlocking new business insights.
Here’s how two types of integrations, POS and access control, impact the security of retail businesses.
POS integrations
Pairing video with POS data helps you better understand what is happening in your stores. While high-risk transactions such as voids and employee discounts could be an indicator of theft, they also have legitimate uses. Solink pairs video to receipts without a text inserter box, so you can audit transactions for theft.
Access control integrations
Access control systems are designed to keep unauthorized people out of your business. However, they are often bypassed when employees share passwords or key fobs. Solink integrates with access control systems to give you a clear image of who accessed your building, every time your access control system is triggered.
People counting and conversion rate calculations
Understanding foot traffic is crucial for retailers looking to optimize staffing, improve sales, and enhance the customer experience. People counting technology, integrated with a video management system (VMS), automatically tracks the number of visitors entering and exiting a store, providing valuable insights into store performance.
One of the most important metrics derived from people counting is the conversion rate, calculated by comparing the number of visitors to actual sales transactions. This helps retailers determine:
- Sales effectiveness – How many visitors make a purchase compared to total foot traffic.
- Staffing optimization – Adjust employee schedules based on peak traffic times to improve service.
- Marketing impact – Measure how in-store promotions and displays affect customer engagement.
- Store layout efficiency – Identify high-traffic areas and optimize product placement to increase conversions.
By using people counting and conversion rate analytics, retailers can make data-driven decisions that improve customer experience, maximize revenue, and ensure efficient store operations.
Heat maps
Heat maps tell you where people frequent in your stores. This gives you critical information about how to best place merchandise within your locations. This is just one more way that the right security cameras in your store provide value well beyond just retail security.
Proactive alerts
Retail security can do more than wait for you to investigate an incident. By pairing with other data sources, your security cameras can let you know when issues arise. For example, Solink gives you the ability to set thresholds on all of your key performance indicators (KPIs) so you’ll be alerted whenever one is outside your comfort zone.
Threshold Notifications tells you when your key metrics are not where they should be by alerting you via SMS, email, and/or your daily or weekly digest. Use video and transactions together to validate and/or explain the cause of these outliers.
Using your cameras as alarms...video alarms
Traditional alarm systems rely on motion sensors or door contacts, often leading to false alarms and delayed responses. Video alarms, powered by a video management system (VMS), take security to the next level by using camera-based motion detection, AI analytics, and real-time alerts to identify and verify threats instantly.
With video alarms, retailers can:
- Reduce false alarms – AI filters out non-threatening movement, such as pets or shifting shadows, preventing unnecessary alerts.
- Get instant verification – Security teams can see what triggered the alarm in real time, ensuring a faster and more accurate response.
- Monitor after-hours activity – Set up automated alerts for movement in restricted areas outside of business hours.
- Enhance loss prevention – Detect unauthorized access to stockrooms, cash registers, or high-value merchandise zones.
By integrating video alarms with security cameras, retailers gain a smarter, more reliable system that improves response times, reduces security costs, and enhances overall store protection.
Remote video monitoring
On-premises loss prevention audits aren’t going anywhere, and they shouldn’t. However, for asset protection professionals in charge of many retail locations, remote audits allow you to pay extra attention to the stores with ongoing issues.
In fact, remote video monitoring is crucial for larger organizations. Solink enables real-time access to your data from any location. This means you can conveniently observe video footage of ongoing events and review all the relevant data gathered from interconnected systems on your laptop or mobile device.
Learn how easy it is to uncover suspicious cash handling in our self-guided tour.
Learn how Solink can support your business.
12 benefits of retail video security
Security cameras in retail stores provide a lot of value, from reduced theft and better security to better understanding of your business and its customers. Here are 12 benefits of retail security:
- Deter crime
- Reduce employee theft
- Uncover shoplifting incidents
- Ensure OSHA and company policy compliance
- Streamline case management
- Minimize insurance cost
- Eliminate on-site security needs
- Understand customer behavior
- Make better merchandising decisions
- Gain business insights through data integrations
- Perform remote monitoring
- Improve customer service standards
Deter crime
The theft triangle stipulates that people are more likely to commit crimes if they believe they will not be caught. In this way, providing deterrence to theft is an effective crime mitigation strategy. Security cameras are considered the most effective form of crime deterrence for stores because they give the accurate impression that any criminal activity will be documented.
Reduce employee theft
There are many different types of employee theft, but most of them come under the umbrella of POS employee theft. Discount abuse, using voids to pocket cash, or working with someone else to commit return frauds are all common tactics employees use to steal from their company.
By pairing transaction data with video, Solink gives you the ability to review all of your high-risk transactions in minutes. Simply type in keywords such as “void” and then review video of all the matching transactions to make sure proper procedures are being followed.
Uncover shoplifting incidents
When an employee notices missing merchandise, loss prevention professionals tend to review footage of the location in the hopes of documenting the incident. However, manually reviewing hours of footage can take so much time that it is often more expensive to investigate shoplifting incidents than to write off the merchandise and move on.
Solink offers motion-based search capabilities to find shoplifting incidents in minutes. Simply paint the shelf where the merchandise went missing and then skip from one motion event to the next. When you discover the shoplifting incident, you can use Camera Linking to follow the suspect through the store to see if they’ve taken anything else.
Ensure OSHA and company policy compliance
Occupational Safety and Health Administration (OSHA) fines can be significant. One common issue that results in an OSHA fine is a blocked exit. Even though employees are often aware of the safety risk of a blocked exit, they may still stack empty boxes by the door during the day.
In the Solink platform, you can review hundreds of locations in a few minutes by simply creating a group with all cameras facing the back exit of your locations and then scrolling through them to confirm they are not being blocked.
A single prevented OSHA fine often represents a year or more of positive ROI for your retail security system.
Solink offers Blocked Exit Detection. With health and safety fines on the rise, Solink uses advanced AI to make sure your emergency doors remain clear. Now, when an employee inadvertently leaves boxes near the egress, you’ll receive an alert. This handy product can save organizations thousands of dollars per year.
Learn how easy it is to uncover suspicious cash handling in our self-guided tour.
Streamline case management
Every step of an investigation can be time consuming:
- Uncovering an incident
- Saving all of the videos, including multiple angles
- Collecting all of the related events together
- Sharing the evidence with law enforcement, managers, HR, insurers, etc. using USB sticks
- Following up on the incident as it progresses
This often discourages retailers from investigating incidents or putting high minimum values on the threshold to initiate the investigation. Difficulty sharing video evidence with law enforcement can also result in a lack of acceptable resolution.
Solink helps streamline the case management process. Motion- and event-based search functions make it easier to uncover theft incidents. They also make it easier to then see whether the same person is involved in multiple theft events.
Once events are found, they can all be saved to the same folder, including every angle of the incidents. Each individual video can be named and a description added along with the metadata describing when and where the video was recorded.
Finally, saved videos can be shared with anyone securely via email, eliminating the need for USB sticks. When the police are confident that evidence will be provided, they are far more likely to follow up on incidents and provide an acceptable resolution to theft events.
Minimize insurance cost
Occupational Safety and Health Administration (OSHA) fines are expensive. Furthermore, if your retail business has a history of safety incidents, then your insurance premiums are likely going to be higher than they need to be. That’s because most workers’ compensation boards across North America calculate your risk multiplier based (at least partially) on how often injury claims are made by your employees.
Using your retail video security system to audit health and safety regulation compliance can make your stores safer. That makes it a better place to work, as well as a cheaper place to insure.
Eliminate on-site security needs
Virtual guarding uses the security cameras in retail stores to replace the need for on-site security guards. Utilizing motion detection and other video analytics tools, Solink can better watch over your retail stores during the day and at night.
Understand customer behavior
There are patterns in customer behavior that might not be noticed by individuals working in stores, but your cloud-based video security system aggregates all of this data to understand the trends. This can help you pick the best sales strategy or optimize scheduling to maximize revenue generation.
Make better merchandising decisions
As mentioned above, understanding customer behavior can also lead to better merchandising decisions. For example, placing items that are often purchased on the same trip further apart means that customers need to see more of your store, which may lead to impulse buying. Placing expensive items on the well-walked parts of the heat map and the generic versions on the less visited places can improve margins.
These are just some of the business insights that can be gained from your retail video security solution.
Gain business insights through data integration
Heat maps are a great way to gain business insights from the security cameras in your stores. However, that’s just the start. Solink’s retail security solution integrates with your POS and other systems to pair video with data.
For example, you can see what percentage of your transactions include an employee asking the customer if they have a loyalty card or would like one. You can also check for price discrepancies in transactions and other forms of operational shrink.
Perform remote monitoring
One of the key benefits of cloud-based security cameras in stores is that every location can be reviewed using the same software, from anywhere and at any time. This provides an unparalleled level of oversight to large retailers.
Improve customer service standards
Increased revenue and reduced external theft are the two main reasons retailers want employees to engage with every customer who enters the store. However, ongoing staffing issues and a recent cultural shift towards time theft have led to this simple mandate not being followed.
By reviewing customer interactions on your security cameras, you can provide retraining to staff who aren’t following the guidelines while praising those who do during your morning meetings.
Retail video security FAQs
Here are some frequently asked questions about retail video security.
Are there security cameras in stores?
Yes. Most retail stores have security cameras.
What types of security cameras are used in retail stores?
Many types of security cameras are used in stores. Turret, dome, and fisheye cameras are often used. While many retail security systems still rely on analog security cameras, they are being updated to digital security cameras.
Are there hidden security cameras in retail stores?
While some retailers use hidden security cameras, this is less popular now. Most consumers understand that security cameras are ubiquitous and that recording is common in businesses, so visible cameras are far more common now.
Should stores use hidden cameras?
Hidden security cameras do not provide the same level of deterrence as visible security systems. In addition, due to the recent increase in violent crime, many consumers feel comforted by the presence of security systems. Hidden security cameras are not recommended for use in retail stores.
Where should you place security cameras in a store?
Security cameras should be placed such that they provide complete coverage of the retail location, including parking lots, entrances and exits, the shipping and receiving area, the stockroom, the sales floor, and the point of sale (POS) systems.
What are the important features of a retail video security system?
Retail video security systems benefit from cloud-based features such as remote monitoring and AI video analytics. In addition, they should be able to integrate with other retail systems such as the POS to maximize the benefit of having security cameras in the store.
What are the benefits of using a retail video security system?
Retail video security systems provide a deterrence to crime, help reduce internal and external theft, create a safer environment for customers and employees, and can even drive revenue growth through new business insights.
Use Solink for your retail security needs
Everything mentioned above—AI video analytics, people counting, conversion rate tracking, and video alarms—Solink does seamlessly in one powerful platform. Solink takes retail security beyond basic surveillance by integrating video footage with advanced analytics, real-time alerts, and transaction monitoring, giving retailers complete visibility into their stores from anywhere.
With Solink, AI-powered video analytics help detect theft, monitor employee activity, and provide valuable insights into store operations. People counting and conversion rate tracking allow businesses to measure foot traffic, optimize staffing, and improve sales performance. Video alarms enhance security by sending instant alerts and verifying threats in real time, reducing false alarms and improving response times.
Solink also integrates directly with POS systems, linking transactions to video footage to help prevent fraud and reduce shrink. This combination of video intelligence and business data ensures retailers can make informed decisions that improve security and efficiency.
To find out how Solink gets the most out of the security cameras in your stores, sign up for a demo today.
Learn how easy it is to uncover suspicious cash handling in our self-guided tour.
Timothy Ware | 
Solink stands at the forefront of security solutions, excelling in loss prevention and asset protection for businesses. Our content is rich in industry expertise and crafted to provide actionable insights and innovative strategies. We empower businesses to enhance their security systems, optimize operations, and protect their assets more effectively. Discover how our advanced cloud video management system can transform your security approach.
