Customer Dwell Time
What is customer dwell time?
Customer dwell time is the amount of time a shopper spends in a specific area of a store, such as an aisle, display, or checkout line. Businesses track dwell time using security cameras, sensors, or AI-driven analytics to understand customer behavior, measure engagement, and optimize store layouts. Longer dwell times often indicate interest in a product, while shorter times may suggest inefficiencies or lack of engagement. Retailers use dwell time insights to improve product placement, enhance marketing strategies, and increase sales by creating a more engaging shopping experience.
Turn your security cameras into video intelligence tools
Discover how Solink’s integrated video security and business insights can help you reduce theft, improve operations, and protect your bottom line
Why is customer dwell time important?
Customer dwell time is important because it provides valuable insights into shopping behavior, product engagement, and store efficiency. Longer dwell times in key areas often indicate strong interest, helping businesses optimize product placement and marketing strategies to drive sales. Short dwell times may signal issues like poor layout design or lack of customer interest, allowing retailers to make adjustments. Tracking dwell time also helps businesses improve staffing, reduce bottlenecks, and enhance the overall shopping experience. By analyzing dwell time, retailers can make data-driven decisions that increase engagement, improve customer satisfaction, and boost revenue.
