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Glossary

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Facial Recognition

What is facial recognition?

Facial recognition is a technology that identifies or verifies a person’s identity by analyzing their facial features. It works by mapping unique facial characteristics and comparing them to stored images in a database. Facial recognition is used in security, access control, law enforcement, and customer analytics to enhance safety, streamline authentication, and improve user experiences. Businesses use it to prevent fraud, restrict unauthorized access, and automate identification processes in retail, banking, and surveillance systems.

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Why is facial recognition important?

Facial recognition is important because it enhances security, streamlines authentication, and improves operational efficiency. Businesses and law enforcement use it to prevent fraud, restrict unauthorized access, and quickly identify individuals in real time. In security systems, facial recognition helps monitor restricted areas, track known threats, and automate access control. Retailers and customer service industries use it to personalize experiences and improve efficiency. While concerns about privacy and data protection exist, when used responsibly, facial recognition provides a fast, accurate, and contactless way to improve security and identification.

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