Huck’s, a growing convenience store chain under parent company Martin & Bayley, was looking for a smarter, more flexible way to manage security and operations across its locations. For many years, they relied on legacy providers requiring complex processes to access camera footage. Their IT team struggled with VPN connections, manual video retrieval, and a lack of integration between security cameras and point-of-sale (POS) data.
After hearing about Solink through industry connections, Huck’s decided to pilot the platform at a high-shrink location. Within 24 hours, Solink integrated seamlessly with their POS system solving a challenge their previous provider had been unable to address. The results were immediate: faster investigations, better fraud detection, and a more efficient process for retrieving and sharing footage.
Since launching with Solink in August 2024, Huck’s has expanded its platform use to 70+ locations. By leveraging Solink’s cloud-based system, Huck’s has eliminated the need for restrictive camera licensing, empowered its IT team to handle installations in-house, and introduced AI-powered analytics to track customer traffic, optimize staffing, and monitor gaming room activity.
Huck’s uses Solink’s AI-powered analytics to gain real-time visibility into store activity, customer behavior, and operational trends. Zone tracking allows them to monitor dwell time in key areas, including gaming sections, to ensure policies are followed and better understand customer behavior. By comparing how long customers stay with actual revenue generated, Huck’s can identify spending patterns and make strategic adjustments. For example, if a location sees high foot traffic but lower revenue, it may indicate a need for layout changes or targeted promotions. Conversely, if a store with fewer visitors generates higher revenue, it can analyze what’s working and apply those insights across other locations.
Alongside zone tracking, Huck’s uses people counting and conversion rate analysis to compare foot traffic to actual sales, identifying trends in customer engagement and purchase behavior. Instead of relying on assumptions, managers now have concrete data to refine promotions, adjust merchandising, and optimize staffing for peak shopping times.
Beyond customer insights, Solink’s AI is enhancing compliance and security. With spot checks, managers can conduct virtual safety inspections, detecting issues like blocked exits or improperly stored inventory without needing to be on-site. POS monitoring also flags potential fraud, such as excessive voids or loyalty abuse while instantly linking transactions to video evidence for faster investigations.
By integrating AI across its operations, Huck’s makes smarter, data-driven decisions that improve efficiency, reduce risk, and increase profitability.
Huck’s uses Solink’s point-of-sale transaction monitoring to detect fraud and ensure policy compliance across all locations. With real-time POS integration, managers can instantly identify suspicious activity, such as excessive voids, repeated discounts, or unusual transaction patterns. Instead of relying on static reports, they can review flagged transactions alongside video evidence, making investigations faster and more effective.
One key area of focus is age verification compliance. Solink’s system can flag transactions where the same birthdate is entered multiple times, helping managers quickly determine if employees are skipping ID checks. Similarly, loyalty fraud detection ensures employees aren’t abusing reward programs by repeatedly entering the same customer number.
By linking transaction data with video footage, Huck’s can proactively prevent fraud, protect revenue, and hold employees accountable, reducing financial losses and improving overall store integrity.
For Huck’s IT team, Solink provides flexibility and control like they’ve never had before. Unlike traditional camera providers that require restrictive contracts and proprietary equipment, Solink allows Huck’s to manage and expand their security infrastructure on their terms. With no per-camera licensing fees, they can add cameras as needed without costly contract adjustments.
The cloud-based platform also eliminates the need for VPN access or specialized software, making it easier for managers and IT staff to access footage anytime from any device. When new stores open or existing locations expand, Huck’s IT team can handle much of the setup in-house, reducing reliance on external technicians and saving both time and money.
Beyond installation and access, Solink’s health monitoring tools help IT teams proactively manage system performance. They can quickly identify offline cameras, troubleshoot issues remotely, and ensure all locations remain fully operational. This level of visibility and control has streamlined IT operations, allowing Huck’s to focus on efficiency, security, and scalability across its growing network of stores.
Solink has become an essential tool for streamlining operations and improving efficiency across Huck’s locations. The ability to instantly access and share video footage has reduced the time spent on incident investigations, whether for HR, loss prevention, or compliance reviews. Instead of downloading and storing large video files manually, managers can simply save and retrieve clips in the cloud, ensuring a more efficient and organized workflow.
For store managers and district leaders, Solink’s centralized platform provides real-time insights that drive better decision-making. By integrating video with POS data, they can quickly verify transactions, monitor employee performance, and identify opportunities for improvement. AI-powered safety and compliance monitoring further enhances store operations by helping managers detect and address potential risks, such as blocked exits or improper food handling before they become bigger issues.
